A BRIEF HISTORY
It started with the idea for a film and the realisation that the world is going to end, not with a whimper, but with an almighty bang. This single realisation lead to the creation of a groundbreaking film (51ÂșNORTH) and the launch of a global awareness-raising initiative (Asteroid Day) supported by the brightest minds in the world today.
All profits will go towards Asteroid Day